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He went into the project assuming it would require twice the amount of effort for a typical Black Mirror episode. “We knew it was going to be quite complicated we didn’t know how complicated,” Brooker admitted to THR. The idea, as Jones explains it, had to be intrinsic to the story they were telling but also amplify and enable them to tell that story. It was good to come back and have an idea, but also daunting.” “But partly because, at that point, we didn’t know what the story would be and thought, ‘Wouldn’t that just be a gimmick?’ Annoyingly, several weeks later, we were throwing story ideas around and this idea popped up that would only work as an interactive. “We did pretty much walk out of the room and go, ‘Nope,'” Brooker recalled. But when Yellin and his team approached the executive producers more than a year later about their interactive capability, it didn’t feel right.
#THE BLACK MIRROR (VIDEO GAME) SERIES#
When developing a 2016 episode for the series - season three’s video game-themed horror “Playtest” - the creator had imagined doing it in “nightmare mode,” where a different version would play once viewers reached the end. Todd Yellin, vp product at Netflix, pitched Brooker and his producing partner, Annabel Jones, in May 2017, about going interactive with Black Mirror because Brooker seemed like the perfect fit. The entertainment and technology giant says the seed for Bandersnatch - which is now streaming - has taken two years to grow.
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No screeners were sent out to press ahead of launch, so THR was among the first group to see the secretive project, while also getting a chance to speak to the Netflix and Black Mirror teams that brought it to life. For the past several months, Netflix has indeed been recruiting its employees to experience Bandersnatch and test out its functionality. In October, news leaked that Netflix was entering the live-action interactive programming space with Black Mirror, expanding on technology the streamer had developed to launch choose-your-own-adventures with four of its animated kids’ programs, including Puss in Book and Buddy Thunderstruck. We think the enormous delight that will happen is powerful - as soon as folks find out that it’s an interactive Black Mirror episode, their heads explode.” “People have never seen this before, so they could come to it with preconceived notions, especially if they think this is a video game or a heavy definition of what interactive is. Engelbrecht, Netflix’s director of product innovation, spoke to THR when a small group of journalists were invited to screen Bandersnatch at the streamer’s headquarters in Los Gatos, California. “We realized that playing it a little more quiet means that more people will ultimately try it and give it a chance, rather than if they were ruminating on it for a while,” Carla Engelbrecht told The Hollywood Reporter about the strategic marketing strategy behind the newest story in the sci-fi anthology.
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#THE BLACK MIRROR (VIDEO GAME) MOVIE#
28 debut, Netflix released a trailer for Bandersnatch but hid the fact that the TV event - and first official Black Mirror stand-alone movie - is a choose your own adventure-style story that has been two years in the making. On Friday, the streaming giant dropped its first live-action interactive experience with Black Mirror: Bandersnatch. And while that may sound like an idea for an episode of the Emmy-winning techno-paranoia series, Netflix has made it a reality for viewers. Charlie Brooker’s latest Black Mirror offering is impossible to recap and won’t be able to be reviewed in the traditional sense: The stand-alone event - which is actually an interactive film - will play out differently for each viewer.